Manual

12
Launching a Channel
At what point is it smart to launch a new channel?
See Playbook Sections: Calls to Action, Regular Schedule
and Frequency, Cross-promotion and Collaboration,
Annotations, Channel Page Optimization
YouTube is a personality-driven site – each channel is
meant to appeal to a specic group of people. If your
content is meant to reach disparate audiences, it may be
more eective to create multiple channels to reach these
audiences.
Challenges of Launching a Channel:
• At what point is it smart to launch a new channel?
 • Ifyourcontentappealstomultiple,diverse 
audiences, create multiple, diverse channels
• How do I leverage my existing audience to drive
viewership to a new channel?
 • Annotations,CallstoAction(CTAs),description
links, and promotional videos are eective trac
movers.
Know the Landscape
• Who are your competitors?
 • Canyouname5-10channelsthatappealtothe
same audience as your content does?
• What features or tactics are other channels using to
acquire audience?
• Who do you want to reach, and what are those viewers
already watching?
• Browse top YouTube channels by category, see what
channels are linked together with subscription boxes,
annotations, and collaborations.
• Use this information to understand which groups your
company ought to target for collaboration and
cross-promotion.