DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS Manual
2. KEEP MENUS
SHORT AND SWEET
An extensive menu might work well for your desktop
site, but mobile users won’t have the patience
to scroll through a long list of options to try and nd
what they want. Consider how you can present the
fewest menu items possible - for instance, a major
department store rened the product categories
on its mobile site, presenting study participants with
a shorter, more clearly-dened list than on desktop.
Example from Macy’s Mobile Site.
Key Takeaway
A shorter menu with distinct categories
is easier for mobile visitors to navigate.
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