DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS Manual

Great design is only part of a mobile site’s success - it’s important to get

the technical side right as well. Here’s a few tips to avoid common pitfalls.

MAKE SURE YOUR MOBILE ADS

ARE CONFIGURED TO TAKE

USERS TO THE MOBILE SITE

Incorrect congurations might result

in your mobile ads pointing towards

the desktop site.

MINIMIZE DOWNLOADS TO

ENSURE A SMOOTH EXPERIENCE

Consolidate and preload your mobile web

content for larger but fewer downloads.

TEST ON A RANGE OF DEVICES

Test your site in multiple browsers and

devices to ensure maximum performance.

MAKE SURE YOUR PAGE CONTENT

LOADS IN A LOGICAL ORDER

Consider your page as a user would to

proactively identify possible issues.

IMPLEMENT ANALYTICS AND

CONVERSION TRACKING ACROSS

YOUR MOBILE SITE

Ensure mobile conversions are tracked

alongside desktop conversions.

TECHNICAL CHECKLIST