DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS Manual
18. DESIGN
EFFICIENT FORMS
Make sure your forms have no repeated actions, only as
many elds as necessary, and take advantage of autoll.
With multi-part forms, let your users know what’s
coming with a progress bar on top. Participants were
intimidated by a multi-part form with a very complex
initial step, but felt much more comfortable with a
dierent, more straightforward form that clearly labeled
each upcoming section. Participants also appreciated
multi-part forms that prelled information they had
already entered, like their name and zip code.
Key Takeaway
Minimize the number of elds in your forms,
and autoll information wherever possible.
Use clearly-labeled progress bars to help users
get through multi-part forms.
Example from Progressive Mobile Site.
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