DESIGN: DELIGHT USERS AND DRIVE CONVERSIONS Manual
7. IMPLEMENT FILTERS
TO IMPROVE SITE
SEARCH USABILITY
Participants relied on lters to narrow down search
results, and actually abandoned sites that couldn’t
reduce volume. However, you also need to ensure users
don’t lter themselves into a box - one car dealer site
allowed participants to specify congurations that
didn’t actually exist. Help users avoid problems by letting
them know how many results will be returned with
a particular lter applied.
Key Takeaway
Oer lters to help users get what they
need from search, but make sure users
can’t lter a search to return zero results.
Example from Macy’s Mobile Site.
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