Owner's manual

TRACKING YOUR

SUCCESS

Intro

Tools

Insights

Learn how to enhance your business’ YouTube strategy with

YouTube Analytics and AdWords for video.

It’s a cycle of learning, testing, and improvement that

can help you reach larger audiences.

Tom owns Beaconstone Bakery, a chain of cookie

shops in Michigan. His business has several locations

and an online store that delivers to homes and oces

across the U.S.

He’s been promoting his video with an AdWords for

video campaign. Now he’s ready to learn from

his progress.

Gather Insights & Enhance Your Results

Step 1: Get Insights with YouTube Analytics

Step 2: Analyze with AdWords for video

Step 3: Take Action & Increase Your Reach