Owner's manual
TRACKING YOUR
SUCCESS
Intro
Tools
Insights
105
Example: Create New Targeting Groups
Apply your insights from YouTube Analytics and AdWords
for video to your campaign. Your goal is to tap into the
combination of targeting options that most eciently
reaches your campaign goals.
Using YouTube Analytics, Tom found that the gender
of his audience is split by about 60-40, female to male.
Tom wants to see if he can improve his View rate in these
audiences by targeting them more specically.
Initially, Tom created his campaign with one targeting
group to focus on all genders. He decides to create two
new targeting groups: one to focus on his male audience
and another on his female audience.
Tom goes to the Targets tab and clicks + New targeting
group. Then he chooses keywords, placements, and other
options that he thinks will appeal to each demographic.
In a few days, he’ll log in again to check his results.
Tom adds two new targeting groups to reach more
specic audiences