Manual

37
Annotations
Annotations are clickable text overlays on YouTube
videos. Annotations are used to boost engagement,
give more information, and aid in navigation. Be
inventive! Producers are consistently nding new,
creative uses for annotations.
Common Uses
• Ask viewers to like, favorite or share a video.
• Ask a specic question to enhance viewer
engagement.
• Make it easy for viewers to subscribe right from
your videos.
• Create a table of contents for long-form videos.
• Link to related videos or content you reference in
the video.
• Link to other videos in the series.
• Link to other videos, playlists, channels or full versions
of shorter video clips.
• Make areas of your video clickable and interactive.
• Highlight your dot com or merchandise store.
• Link to your social media presence.
• Direct viewers of older videos to newly uploaded
content.
• Place hidden “Easter eggs” or interactive games in
your videos.
• Add text clarication to a specic part of the video.
Controllingthetext,placement,timing
andlinkURLsareallinyourhands.Getcreativeand
optimizeforthehighestengagement!