Manual

27
Programming
Create content that is unique, compelling, and entertaining or informative.
Captivate your viewer in the rst 15 seconds, and keep them watching throughout
the video.
Include specic Calls to Action in the video or through annotations.
Set a recurring schedule for your uploads, and maximize your
production investments.
Utilize playlists to create a satisfying long-form experience for your viewers.
Create a programming calendar. Create content around tent-pole events that are
important to your audience.
Create a channel experience that guides viewers across multiple videos and
communicates everything your channel has to oer.
Use YouTube Live to cover timely events. Remember to test the live functionality,
market the event on and o-site, integrate Calls to Action and clip out content, and
upload clipped content to your channel.
Checklist