Owner manual

Phase 1: Core IT
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Create your marketing strategy | How to (continued)
Heres an example from MeadWestvaco, a global packaging company
with 15,000 Google Apps users:
Creative concept: An internal marketing campaign that used ideas
abou
t connecting across the company to increase awareness and
excitement about the move to Google Apps.
Theme: “A new way to work as one.”
Delivery: Multiple channels, including posters
, email campaigns,
and websites.
A poster from MeadWestvaco’s going Google communications campaign.
You can see more examples from MeadWestvaco and others in Customer
Examples at
the end of this guide.