Instruction Manual

Benefits of Goals

• Easily see how many visitors reach a page

• Understand where visitors may be falling off the path along the way

• Use this information to improve site content and design

• Goals help you make smarter decisions about your marketing efforts

by telling you:

• Which marketing campaign or referral converted the most visitors

• Geographic location of converted visitors

• Keywords that lead to goal conversion

There are lots of benefits of goals. Goals enable you to easily see how many

visitors reach a certain page and understand where visitors may be losing

interest and falling off the path along the way. You can use this information to

improve your site’s content and design.

Goals help you make smarter decisions about your marketing efforts by telling

you:

• Which marketing campaign or referral brought the most converting visitors

• The geographic location of converted visitors

• The keywords that lead to goal conversion