Instruction Manual

Introduction to Goals

Goal: a page which a visitor reaches once they have completed an action

You define goals based on the purpose of your website and the actions

you want your visitors to take. Goals are often called conversions.

Examples of common goals include:

• A donation receipt page

• A newsletter confirmation

• Any other page to which you are trying drive your visitors

Technically speaking, a goal is a webpage which a visitor reaches once they

have completed an action that you desire. Basically, it’s the page that someone

sees when they do what you want them to do on your site, like make a donation

or sign up for your newsletter. Analytics records this activity so you can see how

your goals are tracking.

In the Analytics tab of your account, you define your goals based on the

purpose of your website, and the actions you want your visitors to take. This will

be covered in a few slides.

Some examples of goals include:

• A receipt page after making a donation

• A subscription confirmation page after a newsletter sign-up

• Any other page to which you are trying drive your visitors

Goals are often called conversions, since on e-commerce sites, visitors are

converted to customers. In this case, visitors might be converted to volunteers

or sponsors as well.