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Chapter 1: Discovering Blog Basics
Figure 1-12:
The Real
Baking with
Rose Levy
Beranbaum
blog allows
readers
to leave
comments
and ques-
tions for
the blog’s
author.
Courtesy of Rose Levy Beranbaum, author of The Cake Bible (William Morrow).
Designing for Success
Blog design is a very personal experience. The decisions you make about
how your blog looks are just as important as the technology that you choose
to run your blog and what you choose to put on it. Because the Web is an
ever-evolving medium, no solid rules exist that tell you what you should or
shouldn’t do with your blog. But you can follow guidelines to keep your best
foot forward.
The blog that you’re starting is a reflection of you and your professional life.
Even if your blog is for personal expression, it represents who you are. So,
make sure that you have a good handle on how you want to present yourself
to the world. If pink bunnies say everything you need, you should have pink
bunnies. And if you need to look more corporate, you should avoid the pink
bunnies — unless you sell Easter baskets and egg dye.
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