Full Product Manual

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albums – Under the Table and Above the Sun (2003), Wicked Twisted Road (2005),
Bulletproof (2008), Somewhere in Time (2010), Grammy-nominated Good Luck & True Love
(2011) and Grammy-winning Long Night Moon (2013), set a standard of reliable excellence and
commitment to an instinctive vision of Americana. The group’s new album, Sunset Motel, is,
like all its predecessors, distinctive in its own way while true to form. Self-produced and
recorded in Austin’s renowned Arlyn Studios (where Millican was made two decades ago)
and mixed by Jim Scott (Rolling Stones, Dixie Chicks, Tom Petty, Sting, Roger Daltrey, Crowded
House,
et al .), it reflects Reckless Kelly’s attention to craf and continuity. FireDisc
®
can’t wait
to hear what comes next from this incredible line-up of musical artists …
www.recklesskelly.com
OLATHE
Like FireDisc®, Olathe products are renowned worldwide for quality and durability. Both
brands put more into their collections, so their customers can expect to get more out of them.
These eorts result in bulletproof, high-durability products that withstand the test of time and
everything Mother Nature throws at them. For the past two years, FireDisc® and Olathe have
enjoyed successful cross-marketing programs, leveraging each other’s products for everything
from client gifs to employee incentives. Since 1853, Olathe boots have been made by hand with
only the best materials and attention to detail, second to none. For the past 160 years, cowboys
and professional horsemen, who expect only the best from their equipment, rely on Olathe.
www.olatheboots.com
SCALES ADVERTISING
“There’s no way anyone will pay $400 for a cooler.”
That’s what people said when Scales Advertising
discovered a startup cooler brand at a fishing trade show. Scales coined the now-iconic slogan
“Wildly stronger! Keep ice longer!” and guided YETI Coolers from a small regional brand to the
national powerhouse they are today. Recently the Scales team was introduced to FireDisc®
cookers, and the brand struck a similar chord. Scales and FireDisc® are happily collaborating
and recently unveiled the new FireDisc® slogan – “Built To Haul, Cooks It All.” Scales is a full-
service agency that has been building brands for over 40 years. They are dedicated to giving
clients the personal attention they deserve while providing the broad capabilities they need.
Directing brands to succeed with insighful strategies and boundless creativity is what keeps
the Scales team coming into work each day, eager to roll up our sleeves and get down to
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business. Well, that and the occasional promise of donuts. So, buckle up and get ready to watch
the FireDisc® brand become the YETI of portable propane cookers courtesy of its powerful
collaboration with Scales.
www.scalesadvertising.com
“Having worked with numerous fledgling companies that ultimately became powerhouse brands (YETI Coolers, Mathews Archery,
Rage, etc.) and countless other now multi-million dollar brands, I’ve learned to look for products that oer the opportunity to
create a new category or, at least, redefine an existing one. I also look for the opportunity to scale and spill.
FireDisc checks all of these boxes. It is certainly a new category and, because we all eat, it oers massive opportunity for spill
both at the retail level (it can be sold in numerous retail channels) and at the consumer level.
Like with YETI, our strategy at first is to focus on the outdoorsman with our advertising and let them “spill” the product to others.
At this point, FireDisc is well ahead of YETI as they already have significant hardware distribution to complement the outdoor
distribution we are in the process of gaining. The truth is, far more people can use a cooking device that travels well than need
a cooler that keeps ice for a week.
With FireDisc, the sky is the limit!”
Walt Larsen, CEO Scales Advertising
YETI COOLERS
YETI® Coolers was founded in 2006 with a simple mission: build the cooler we’d use every day
if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-
discount retailers. One that could take the abuse we knew we’d put it through out in the field
and on the water. One that simply wouldn’t break. We decided early on that product innovation
would come from necessity and firsthand experience — not from market research and data
analysis. And we’d never sacrifice quality for a few extra bucks. Because having your cooler’s
lid cave in when using it as a casting plaform should never be part of anyone’s fishing trip.
We’re so glad that we weren’t the only ones looking for a YETI. Today it is the cooler of choice
for outdoor enthusiasts, pros, tailgaters, and backyard barbecue kings. And that still gets us
fired up. Ultimately, life is about having a good time doing what you love. And for us, that’s being
outdoors hunting whitetail, catching a tarpon on the fly, and spending time with our families
and buddies. We’re wild at heart. So our coolers couldn’t be anything less.
www.yeticoolers.com
“I love my FireDisc and take it with me wherever I go whether I’m fishing for redfish on the Port O’Connor coast or hunting deer
in South Texas. FireDisc really is built to haul and it certainly cooks it all. Look out for FireDisc, they are poised to be the next
big thing in the outdoor industry.”
Roy Seiders, Chairman / Co-Founder Yeti Coolers