Getting Started Guide

7
Identify your goals
What is most important to you as
a business owner?
Do you want to:
• Drive awareness of your company’s
Facebook Page?
• Increase recognition and awareness
of your business brand or name?
• Acquire new sales leads?
• Get more people to like your
Facebook Page?
• Get more people to visit your company
website or online store?
• Increase sales by offering a special
discount code for Facebook customers?
Tip
• The most effective ad campaigns focus
on just one goal at a time.
• For example, to encourage people
to visit your store during a one day
promotion for half-price pizzas, you
would create an event ad, highlighting
the date, time and location.
• To increase phone calls to your store
you would create an ad including your
phone number, encouraging users to
call your store now.
My Goal
I want to increase the
number of calls to
my pizza restaurant