Getting Started Guide

4
Facebook Ads Explained
Through a series of simple social actions,
such as liking your business’ Facebook
page or RSVPing to your event, people
can quickly interact with your business,
without ever leaving their current page.
When this happens, a user sees a friend’s
name in your ad, giving the ad a personal
recommendation. Just like in real life,
recommendations from friends on
Facebook are really powerful. If a user sees
a friend’s name in an ad on Facebook, they
are 68% more likely to remember the ad
and twice as likely to remember the brand.
Difference from search
Facebook Ads are integrated into the
Facebook user experience, meaning that
advertisers can target potential customers
before they search, offering interaction
and engagement unseen on other
advertising platforms.
With search advertising you target
users based on what you think they will
be searching for. With Facebook Ads
you target using the information people
share and enter in their profiles. You
can target broadly by demographic and
geographic preferences or you can get
granular by targeting people’s specific
likes and interests.
Privacy First
While targeting on Facebook allows
companies to reach the most likely users
based on information they list in their
profiles, it does not reveal any personal
data of the people who fit into the
targeting categories.
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