Getting Started Guide

2
Introduction
Facebook offers a new marketing solution
for businesses. People use Facebook to
keep in touch with their family and friends,
learn about what businesses their friends
like, comment about what they are doing
and upload photos. They are part of an
ongoing conversation that takes place in
an open and authentic setting. And they
want their favourite businesses to be part
of that conversation too.
Facebook gives businesses the
opportunity to form personal and ongoing
relationships with their customers,
through publishing content to their
Facebook Page on a regular basis and
listening to feedback. This two-way
relationship helps turn these customers
into their greatest advocates. Facebook is
the first platform that enables effective
word-of-mouth marketing at scale.
Facebook Ads provide the most powerful
combination of reach and engagement
available to marketers today. Marketing
on Facebook lets you engage with people
who are most likely to be interested in
your business.
At Facebook’s core is the social graph,
a map of people and their connections
to everyone and everything they care
about. The most successful businesses
on Facebook are a part of that social
graph, either through a Facebook Page
or implementing Social Plugins on their
own websites and actively promoting
that presence.
This guide will focus on Facebook
Ads and help you get started:
facebook.com/advertising