Getting Started Guide

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The main metrics shown are:
• Social: the percentage of your ad’s
impressions where the viewers saw at
least one friend who liked your Page,
Event, Application
• Clicks: each time a user clicks on
your ad
• Impressions: each time an ad is shown to a
user, regardless of whether the
user clicks or takes any other action
on the ad
• CTR (click-through rate): the number of
clicks your ad receives divided by the
number of times your ad is shown on the
site (impressions) in the same time period
• Avg. CPC (cost-per-click): the amount you’re
paying on average for each click on your ad
Use this information to understand what types
of users are engaging and interacting with
your ads. The next step is applying what you’ve
learned to your ad campaigns.
Monitor Performance
We have a suite of tools that give you
the information you need to make rapid
and informed decisions about your
advertising campaign.
Where do I start?
Make sure you are clear on the goal of the
ad you want to analyze. What response
were you looking for, what metrics would
help you see if your ad is successful?
When you log into your Ads Manager
you will see the main statistics for each
campaign. You can also generate more
detailed reports and get insights into the
types of users that are most responsive to
your ads from the Reports tab.