Getting Started Guide

11
A good ad
What works well:
• The image is strong and
good quality
• The ad text clearly outlines
the offer and has a clear call
to action
• By linking to Ray’s Pizza
Facebook Page users can see
if their friends have liked it
A bad ad
Here’s a step by step process for
creating your ad:
• Destination URL – the web address
you want your ad to link to
• Ad Title – If your ad links to
your Facebook Page, Event or
Application, your ad title will be the
name of your Facebook Page, Event
or Application. If you are directing
users to your website, use the 25
characters to capture people’s
interest
• Ad Body Text – In 135 characters or
less, describe the benefits of your
product or service. If you want
people to click through your ad
to take specific action, be sure to
call that out with simple, active
language like “Learn more now”
or “Like us now to receive special
offers”
• Image – The most successful ads
on Facebook include images that
are clear, easy to spot and directly
related to the content of your ad
As an alternative, while creating
your ad you also have the option for
Facebook to suggest an ad title, body
text and image based on your URL.
You can then further modify what is
automatically suggested.
What could be improved:
• The image is poor quality and
hard to read
• The ad text doesn’t call out
any special offers
• There is no call to action
Ray’s Pizza
2 for 1 deal on
takeout pizza.
Order here to claim
this oer!
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Ray’s Pizza
Lots of choice of
pizza available at
Ray’s pizza. Menus
for all your needs.
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