Getting Started Guide

10
Create your ad and set
your budget
Create Your First Ad
Once you know what goal you want
to focus on and the audience you want
to target, start creating your ad:
facebook.com/advertising
a Design your ad
b Choose your target audience
c Control your costs
d Review and submit your ad
a Design your ad
• Your ad is made up of a title, ad
body text and image. You’ll also
need to specify a destination URL
(web address) that you want people
to go to when they click on your ad.
• When your destination URL leads
users to your Page, Event or
Application, your ad title will be
the name of your Page, Event or
Application. “Like” will also appear
in an ad leading to a Page, and RSVP
will appear in an Event ad.
Title
Body text
Like
“Like” will appear
when your ad links to
Facebook Pages. RSVP
will appear for Events.
Image
Ad Title
This is the body
text for your ad.
The details of your
ad live within
this section.
Like
Poll
Groups Wall Post /
Feed Comment
Notifications Posted Items Mobile
Photos Add Photo
Invite
Events Gifts Security / Privacy Friend Mobile Payment Options
Notes Sampling Facebook Team
Cell phone Play button
Delivery Success Stories Ad CreativeAlerts
?
AuctionTargeting
Best Practices Cost & Budgeting
Reporting
BillingLexicon
Poke Add a friend Motion
Video
Relationship Instant Message Pages
Profile / Status
Edit Profile
Mail / Inbox News Friend List Settings Search
Ads
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