User's Manual

Pages: New Features
Key New Features and Opportunities (continued)
Richer Experiences
Tabbed Structure
The tabbed structure multiplies your possibilities. Similar to their functionality in user
Profiles, tabs help keep Pages organized so people know where to go to get different pieces
of information. The Wall tab is for dynamic content, the Info tab has static information, the
Photos tab contains photos albums and Fan photos, etc.
Facebook has already made several of its core Facebook Page applications available for
tabs, including Events, Reviews and Discussions. If the functionality you want for your
Facebook Page isn’t yet available via an existing application, you can build your own. Third
party developers can also use tabs. Since each tab has its own URL, you can choose any of
them as the landing Page for your Facebook Ads and off-site promotion. You can also choose
which tab to set as the default when users who aren’t yet Fans organically navigate to your
Facebook Page from within Facebook.
Photos tab