User's Manual

Facebook Page Lay out and El ements:
The layout of a Facebook Page is flexible. The Page can be modified by the administrator by simply “dragging and dropping” the boxes
into the location of choice. Several elements are fixed to maintain consistency for users - Business Picture, Mini-Feed and Fans.
Available elements:
A. Business Picture: Can be a maximum width of 396, and the
height can only ever be 3x the width.
B. Basic Info: “General info” about the brand. Fields are category
specific to your vertical and can be left blank.
C. The Wall: Users can post messages to you
D. Discussion Board: Users can discuss new products, services
and promotions
E. Links: Click to edit the page or Admin capabilities
F. Fans: Displays users that are fans of the business
G. Video: Admin can upload to share
H - Photos: Admin can upload and Facebook Pages can be tagged
in photos by their fans
I - Events: Once an event is added, it can be populated in the
user’s calendar
AND MORE
FBML Apps
- These are the most flexible lightweight ways for you to develop your own applications, like polls, quizzes, games, product
search, maps, etc.
- Supports HTML, Flash, and CSS
- Can be a maximum width of 396 pixels for the right column and 200 pixels for the left, and the height can only ever be 3x the
width.
- Current version does NOT support JavaScript and iFrames, although future versions may. FBJS, which empowers developers
with much of the same functionality as javascript is supported.
- Normally these are not default installed, but can be found in the platform application directory as apps “By Facebook.” We also
normally prompt you with this offering in suggested apps workflow for major brands.
How t o get starte d:
Go to http://www.facebook.com/pages/create.php
1. Begin building your page by clicking “edit page”
2. Upload a profile picture. This will be the thumbnail picture that appears in the user’s fan box and on other pages, such as search
results.
3. Edit the Information fields. Text in these boxes will surface the page when users search for keywords. More importantly, it will also
be at the top of the page and provide users with a quick glance about the brand or product.
4. Upload videos or photos to get the conversation started. This will also bring color and life to the page.
5. Create a few wall posts or discussion topics to help users get warmed up and feel comfortable posting.
6. Install the recommended “Flash Player” and “Static FBML” boxes from the Page Dash “Recommended Apps.” These apps enable you
to load existing creative assets onto the page.
7. Run a media campaign to promote the page and drive brand advocates to become fans.