Specifications
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Dial-In Location Resolution for
Optimum Results
ExtremeLocation provides a range of location resolution
to let you tune the location services to the level of detail
required. Use geo-fencing with GPS for demarcation
around a facility for outdoor engagement, while indoor
can be tuned from presence which detects a device, to a
zone which locates a device in an area, to position, which
provides exact location of the device and micro-location
using BLE, ExtremeLocation lets you dial-in the level of
granularity that meets your business needs.
Powerful Analytics for
Contextual Results
ExtremeLocation brings out the true value of location-
based services by delivering powerful analytics and trends
which can be viewed by CMOs, store or venue manager or,
extracted by campaign and policy engines via the RESTful
APIs. ExtremeLocation provides extensive real-time and
historical location analytics which can be chosen for a
duration, including site, zone and associate analytics. Users
can view real-time dashboards and monitor trends of sites,
zones and associates, or scheduled reports to deliver the
footfall trends to their e-mail in-box.
Site analytics provide trends for overall footfall (visits),
bounced versus engaged, shopper engagement, loyalty
customers and repeat and new visits.
Zone analytics allow you to collect additional insights
within a site, into the department level, to help you
understand the number of visits to a department, the
number of engagements and unique visitors, identification
of the top and bottom 5 departments, along with the
customer engagement times within those departments.
Motion path analysis helps venue owners to identify the
movement of visitors in the venue as well as port of entry
and exit, so that they can optimize the layout venue.
Associate Analytics
Improving the customer experience is not just knowing
where the customers are, but also knowing where the store
associates are to better serve those customers. Associate
analytics can help you better connect your associates with
customers, find the closest associate, understand how
much time associates are spending in each department
and identify the ratio of associates to visitors in every zone.
With this information, you can better serve your shoppers
and improve their overall experience within your store.
Figure 1
ExtremeLocation extends the granularity of locationing
to micro-locationing using BLE. Micro-location services
are available via standalone BLE Beacons or APs with
integrated BLE radios providing customers deployment
flexibility to meet their business needs of locationing
to micro-locationing using BLE beacons. The BLE
solution oers extensions of network management
and a powerful mobile engagement and campaign
management capabilities.
Figure 2
BLE Network Management
ExtremeLocation provides an easy to use toolbox to
provision beacons over the air using a mobile device. In
addition, the centralized dashboard provides full visibility on
the status and health of the beacon infrastructure required
for larged scale beacon deployments. With the unified
interface for managing geofences and Bluetooth Low Energy
beacons, ExtremeLocation makes it easy for marketers to
manage one of their most valuable strategic assets.
BLE Campaign Management
The integrated Campaign Management suite provides
marketers with the connected intelligence they need to
deliver a true omnichannel strategy. ExtremeLocation
platform allows you to easily create, manage and monitor
proximity campaigns, integrate dynamic content from a
CMS, and pull context from a CRM or loyalty database to
deliver a true personalized customer experience.