LightScene CMS Overview

CASE STUDIES CASE STUDIES
Limitless possibilities.
Unrestricted creativity.
One projection signage solution.
There’s no denying that one of the primary factors for a
successful retail, art or food-service business is the impact
its displays and interior design have on consumers. Store
atmospherics such as lighting, colour, music, or scent can
influence emotions and behaviour. An engaging, visually
pleasing display or interior design can potentially be the key
in attracting new customers and retaining them.
When it comes to in-store displays, IKEA has mastered
the art of creating a sensorial experience from interactive
product setups to dynamic and captivating visual images.
Focused on innovation, the IKEA shop in Kraków, Poland
wanted to elevate the way products are presented by using
big displays with the smallest equipment possible. Believing
that flat panel displays would restrict designs to rectangles,
its Digital Solution Implementations team decided to install
Epson’s EV-100 laser projectors, allowing its content provider
to use any shape and size for a dynamic design that will grab
the customers’ attention.
Compared to LCD screens, these laser projectors gave the
shop flexibility to move its digital displays anywhere and
project high-quality images while fitting seamlessly into the
store’s interior design. Epson’s projection signage solutions
helped IKEA Kraków’s customers with their decision-making
by providing a unique solution like nothing else in the market.
With the innovative LightScene projectors as their tool,
content creators are now able to explore various artistic and
creative visual executions. Even establishments such as
retail stores and restaurants can showcase their products
and services by mounting eye-catching installations beyond
the usual.
Making possible
economical yet creative
installations.
The post-pandemic environment has caused businesses
to cut back their budgets on costly marketing events
and experiences to promote their products and services.
The technology in Epson LightScene projectors is giving
marketers a creative and practical solution to bringing
fun, immersive but contactless experiences to life for their
customers.
The LightScene range of projectors can be used with Epson’s
suite of software solutions to easily and inexpensively
change, liven up, and bring objects and physical spaces to
life. Dynamic and interactive images can be projected on an
array of surfaces such as walls, pillars or even floors, making
the use of these projectors more flexible compared to fixed
displays such as LED video walls or flat panel displays.
In displaying interactive content, the Epson EV-110/115
models, through its input motion sensors, create a different
level of engagement. The sensor detects movement around
the projected image, eliciting a programmed response that
makes the experience more immersive for the viewer. This
can be replicated in different areas since projectors can be
conveniently moved to different locations depending on the
seasonality or duration of promotions.
In an exhibition at the Beijing Art Center, toy company
W. Kong collaborated with 112 artists to produce over 600
artworks that were projected on a signature dummy art which
magnified and gamified the artistic experience for visitors.
Art was also projected on the floor to create a captivating
experience for audiences.
W. Kong succeeded in grabbing the attention of its audience
by allowing contributors to create their own content, change
their painting instantaneously using the 3D mapping feature
and finally, project it as an interactive slide show. Being
particular about spatial design for an undisrupted visual
event, the Beijing Art Center utilised the sleek, spotlight
design of the EV-100 series—which blended naturally within
the space—to experiment and push the boundaries of digital
art and interactive displays.
The applications of LightScene, Epson’s range of projection
signage solutions, are not limited to store displays, however.
It can also provide an engaging and immersive customer
experience for museums, art centres and restaurants,
transforming spaces by projecting images on the walls,
ceiling, or floor as it blends with the environment’s interior
design. The technology in Epson’s projection signage
solutions enable businesses to create mesmerising customer
experiences by transmitting imagery onto urban surfaces.
The LightScene range was developed to display digital visual content that
pushes the boundaries of creativity and imagination. To address the market’s
evolving demands and needs, this series features a wide range of products which
includes the EB-800F/805F ultra-short-throw projector, the EB-L200SX/L200SW
short-throw projector, the EV-110/115 spotlight-designed projectors and the
EB-U50/W50 normal-throw projectors.
EB-805F (Black) / EB-800F (White) EV-115 (Black) / EV-110 (White) EB-L200SX / EB-L200SW EB-U50 / W50
Beijing Art Center uses LightScene projectors to bring art to life.
Nazuki Restaurant in Tokyo delights customers with dynamic displays.
IKEA Kraków uses the Epson LightScene EV-100 projector to enhance its product displays.