User manual
Table Ordering System Case Study
With more than 20 years experience in Japanese cuisine and around 50 franchises in South East Asia, a Japanese restaurant has always
put customer service as its rst priority. However, with the growth of the Asian market in recent years, competition in the dining scenery is
increasing by the day. In order to keep ahead of the competition and be successful, service differentiation and quality are the key factors.
In the past, waiters recorded orders manually, which was time consuming and frequently got complains from customers about slow services
especially during peak hours. Hence, in order to increase customer satisfaction and differentiate its services from competitors, the Japanese
restaurant started to look into employee workow and identify areas of inefciencies. In addition to improving workow, the founder also
wanted to create a completely new and different kind of experience and make the service more appealing to customers.
After a few months of observation and research, it was clear that an electronic table ordering system was necessary. Not only will this reduce
order time, it can also create a unique experience for customers.
The ICEROCK allow waiters to process customer orders efciently. The 8” resistive touch tablet PC enable convenient selection of orders in
the e-menu system integrated on the device. With the built-in Wi-Fi function, orders can be directly sent to the kitchen where restaurant chefs
can prepare orders immediately. At the same time, the order is sent wirelessly to the cash register where it is recorded and payment due is
calculated. Invoices can be printed through a peripheral printer via Bluetooth connection.
Background
Challenge
Solution
● Light in weight makes it easy to carry.
● Built-in Bluetooth and Wi-Fi for peripheral and device connection.
● Reduced table ordering time and improved table turnover rate.
● Increased customer return rate.
Benefits
Kitchen Display
The kitchen display is connected to the ICEROCK via
Wi-Fi. Table orders can be processed immediately by
the chef once they are taken.
Bluetooth Printer
A invoice printer is connected to the
ICEROCK via Bluetooth. Once a waiter
completes a table order, the information
is sent to the printer and an invoice is
prepared immediately.
Checkout Counter
Each order collected by the ICEROCK is transmitted to
the POS system at the checkout counter through Wi-Fi.
Orders from each table are recorded and receipts are
prepared accordingly once customers make their payment.
Table Ordering System
ICEROCK-2013-V10