Datasheet

Setting common fields from CMake
You can also set fields directly from your project’s CMake file, e.g.,
pico_set_program_name(foo "not foo") ①
pico_set_program_description(foo "this is a foo")
pico_set_program_version_string(foo "0.00001a")
pico_set_program_url(foo "www.plinth.com/foo")
1. The name "foo" would be the default.
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NOTE
All of these are passed as command line arguments to the compilation, so if you plan to use quotes, newlines etc.
you may have better luck defining it using bi_decl in the code.
Getting started with Raspberry Pi Pico
Binary Information 73