Reference Guide

Advertising Services Version 1.3

4.4.2.5 Labelled Content

NOTE The Labelled Content section is only visible if the Type is set to: Labelled

content.

The Labelled Content section allows you to specify labels that are matched

to include (and exclude) promotions and/or materials. The selected items will

be delivered in equally balanced proportions.

Content Types: Select the types of content to include in this

promotion.

The Content Types setting allows you to choose whether to include materials

and/or other promotions. The Content Types setting provides the following

options:

Table 18: Options for the Content Types field

Option

Description

All content types

Select this option to include both promotions and

materials.

Materials only

Select this option to include materials only.

Promotions only

Select this option to include promotions only.

Inclusion Mode: Select how the list of Inclusive Labels is to be

matched to the available content.

The Inclusion Mode setting provides the following options:

Table 19: Options for the Inclusion Mode field

Option

Description

All of the ‘inclusive

labels’ must match

Select this option to require that all of the labels

listed in the Inclusive Labels field must also be

listed in the Labels field of a prospective

promotion or material, for that content to be

included.

At least one of the

‘inclusive labels’ must

match

Select this option to require that at least one of the

labels listed in the Inclusive Labels field must be

listed in the Labels field of a prospective

promotion or material, for that content to be

included.