Reference Guide

Advertising Services Version 1.3
82
Value
Description
Use Other Location
Other – for user defined locations
name: The value of the Name field that must be set for an
advertising space to be matched by name.
IMPORTANT You must specify either a location or a name. The nwa_adspace tag will
emit an error if you do not specify at least one of these parameters.
If a name parameter is specified, then the value of the name parameter will
be compared to the Name field of each advertising space (§4.2.2.1). If the
values match, then advertisements will be delivered, at the point in the HTML
where the nwa_adspace tag is defined, according to any constraints defined
by the advertising space.
media: The type of media that advertisements are being
delivered to.
IMPORTANT You must specify a media value. The nwa_adspace tag will emit an error if
you do not specify this parameter.
The media parameter must be set correctly for the context in which the
nwa_adspace tag will be processed. The following values are supported for
the media parameter:
Table 15: Values for the media parameter
Option
Description
sms
Specify this value to deliver SMS advertisements
only.
web
Specify this value to deliver Web and Email
advertisements only.
stage: The value of the Stage field that must be set for an
advertising campaign to be matched.
IMPORTANT You must specify a stage value. The nwa_adspace tag will be unable to
match any advertising campaigns if you do not specify this parameter.
The stage parameter is used when processing advertising campaigns. Only
the promotions (or materials) specified at the corresponding stage of the
advertising campaign will be delivered. The following values are supported for
the stage parameter:
Table 16: Values for the stage parameter
Value
Description
web_login
Specify this value to deliver advertising on a login
page (landing page)
web_registration
Specify this value to deliver advertising on a guest
self-registration page