Reference Guide

Advertising Services Version 1.3
6
1 Advertising Services Overview
The amigopod Advertising Services plugin enables you to deliver marketing
promotions and advertisements to the users of your network. Advertisements
can be delivered to users at various stages, such as when they:
 Register or login using a web-browser,
 Receive a registration receipt via email, or
 Receive a registration receipt via SMS.
Advertising Services is able to deliver advertisements using a number of
different formats, including:
 Images
 YouTube videos
 Text (Web / SMS)
 Flash
 Raw HTML
Advertising Services uses a few key components to achieve these
capabilities. These key components are called:
 Pages
 Spaces
 Campaigns
 Promotions
 Materials
 Reports
Materials are the actual advertisements that are delivered. They can be web
advertisements (such as images, FLASH animations, YouTube videos,
HTML, or text) or they can be SMS advertisements.
Promotions group your materials (advertisements) and apply rules regarding
how to deliver them.
The full edition of Advertising Services also provides intelligent
promotions. An intelligent promotion is able to use information provided by
the user (e.g. gender, age group, personal interests) to select advertisements
that have greater personal relevance.
Campaigns organize, prioritize and time the delivery of promotions and their
associated materials.
Spaces determine where on a page advertisements will be placed. Spaces
also use some simple rules to select appropriate advertisements; rules that
determine the size, format and number of materials to be delivered.