Reference Guide

Advertising Services Version 1.3

Apply the following settings to the Web Content section:

5. Change the Width to: 300

6. Change the Height to: 240

And finally:

7. Review your settings and ensure they are as directed.

8. Click the Create button; the material will be created and you

will be directed back to the materials list.

3.4.4 Create a SMS text advertisement

In this example we will create a SMS text advertisement for our fictional

Catwalk Fashion retailer. The advertising material will be labelled with the

advertising materials labels that we decided upon earlier (§3.3.1). These

labels will ensure that:

1. The material is included in the appropriate promotion for the

Catwalk Fashion retailer, in this case the Gold Promotion (§3.3.2).

2. The material is prioritized for delivery to the priority demographic

groups selected by the Catwalk Fashion retailer (§2, Table 3).

Because the SMS advertisement is placed after the text of a registration

receipt, it will have to be kept quite short.