Reference Guide

Advertising Services Version 1.3
5
Table of Tables
Table 1: Comparison of Advertising Services Editions ............................................................7!
Table 2: Example Advertising Groups (defined by ACME)....................................................10!
Table 3: Example Retailers and Priority Demographics ........................................................11!
Table 4: Example Shoppers ..................................................................................................11!
Table 5: Example Custom Fields...........................................................................................14!
Table 6: Retailer Advertising Material Labels ........................................................................30!
Table 7: Options for the Advertising Enabled field.................................................................63!
Table 8: Options for the Allowed Spaces Policy field ............................................................64!
Table 9: Options for the Denied Spaces Policy field..............................................................66!
Table 10: Options for the Allowed Campaign Policy field ......................................................68!
Table 11: Options for the Denied Campaign Policy field .......................................................69!
Table 12: Options for the Location field .................................................................................75!
Table 13: Options for the Screen Types field ........................................................................77!
Table 14: Values for the location parameter..........................................................................81!
Table 15: Values for the media parameter ............................................................................82!
Table 16: Values for the stage parameter .............................................................................82!
Table 17: Options for the Type field.......................................................................................94!
Table 18: Options for the Content Types field .......................................................................98!
Table 19: Options for the Inclusion Mode field ......................................................................98!
Table 20: Options for the Exclusion Mode field .....................................................................99!
Table 21: Options for the Requirement Level field ..............................................................101!
Table 22: Options for the Default Level field........................................................................103!
Table 23: Options for the Type field.....................................................................................110!
Table 24: Options for the Format field .................................................................................110!
Table 25: Options for the Report Type field.........................................................................118!
Table 26: Options for the Statistic field ................................................................................119!
Table 27: Options for the Primary Statistic field...................................................................121!
Table 28: Example Demographics Groups..........................................................................126!