Reference Guide

Advertising Services Version 1.3
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15. Verify that the Preview field shows the desired advertisement.
And finally:
16. Review your settings and ensure they are as directed.
17. Click the Create button; the material will be created and you
will be directed back to the materials list.
3.4.3 Create a YouTube video advertisement
In this example we will define a YouTube video advertisement for our fictional
Catwalk Fashion retailer. The advertising material will be labelled with the
advertising materials labels that we decided upon earlier (§3.3.1). These
labels will ensure that:
1. The material is included in the appropriate promotion for the
Catwalk Fashion retailer, in this case the Gold Promotion (§3.3.2).
2. The material is prioritized for delivery to the priority demographic
groups selected by the Catwalk Fashion retailer (§2, Table 3).
We will first create a large screen version of the material, and then modify a
copy of that to create a small screen version for mobiles devices (such as the
iPhone).
NOTE Refer to section 4.5.2 below for further details regarding advertising materials.
To create a text advertisement:
1. Navigate to the advertising materials list (Advertising Services »
Materials).
2. Click the Create new advertising material link; the material
editor will be shown.