Reference Guide

Advertising Services Version 1.3
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advertising materials labels that we decided upon earlier (§3.3.1). These
labels will ensure that:
1. The material is included in the appropriate promotion for the
Catwalk Fashion retailer, in this case the Gold Promotion (§3.3.2).
2. The material is prioritized for delivery to the priority demographic
groups selected by the Catwalk Fashion retailer (§2, Table 3).
The advertisement will also be linked to the sales section of the Catwalk
Fashion website.
NOTE Refer to section 4.5.2 below for further details regarding advertising materials.
To create a text advertisement:
1. Navigate to the advertising materials list (Advertising Services »
Materials).
2. Click the Create new advertising material link; the material
editor will be shown.
Apply the following settings to the General Properties section:
3. Enter the Name for the material: Catwalk Fashion – 20% Off Sale
– Text