Reference Guide

Advertising Services Version 1.3

NOTE Refer to section 4.5.2 below for further details regarding advertising materials.

3.4.1 Create an image advertisement

In this example we will create an image advertisement for our fictional

Catwalk Fashion retailer. The advertising material will be labelled with the

advertising materials labels that we decided upon earlier (§3.3.1). These

labels will ensure that:

1. The material is included in the appropriate promotion for the

Catwalk Fashion retailer, in this case the Gold Promotion (§3.3.2).

2. The material is prioritized for delivery to the priority demographic

groups selected by the Catwalk Fashion retailer (§2, Table 3).

The width of the image we will upload will be 300 pixels wide to ensure that it

can be delivered to both large screen devices and small screen devices

(mobile devices like the iPhone).

The advertisement will also be linked to the sales section of the Catwalk

Fashion website.



BEST PRACTICE

Require a fixed width of no more than 300 pixels for sidebar advertisements.

This ensures that advertisements can be delivered to the Page Right (built-in)

space (§3.3.6) for large-screen devices and to the Mobile Page Top (built-in)

and Mobile Page Bottom (built-in) space for mobile devices (small-screen

devices).

NOTE Refer to section 4.5.2 below for further details regarding advertising materials.

NOTE This example assumes that you have an image to upload that is 300 pixels

wide and 100 pixels high.

To create an image advertisement:

1. Navigate to the advertising materials list (Advertising Services »

Materials).

2. Click the Create new advertising material link; the material

editor will be shown.