Reference Guide

Advertising Services Version 1.3

3. Click the Enable link; the space will be enabled immediately,

without confirmation.

4. Repeat steps 2 & 3 for each of the following built-in advertising

spaces:

a. Mobile Page Interstitial (built-in)

b. Mobile Page Top (built-in)

c. Page Interstitial (built-in)

d. Page Right (built-in)

e. Page Top (built-in)

f. SMS Bottom (built-in)

3.4 Uploading and defining advertisements

With your promotions and campaign defined, you can now define your

advertising materials and upload any related images and Flash files.

NOTE It is important to remember that for images, videos and Flash animations to

be delivered, they will need to fit within the size constraints defined by the

advertising spaces (§3.3.6, §4.2.2.2).

To ensure that advertisements will be delivered to the desired spaces, it is

recommended that you ensure that advertisements conform to select sizes.



BEST PRACTICE

Define a small number of allowed sizes for your advertisements and ensure

that your advertisements adhere to them.

NOTE You should also keep in mind that mobile devices often have much smaller

screens than desktop and laptop machines.

Consequently, you should ensure that your small images (those typically

shown down the right side of a page) are sized appropriately for a mobile

device. This will ensure that you get the most use possible from your

advertisements.



BEST PRACTICE

Require a fixed width of no more than 300 pixels for sidebar advertisements.

This ensures that advertisements can be delivered to the Page Right (built-in)

space (§3.3.6) for large-screen devices and to the Mobile Page Top (built-in)

and Mobile Page Bottom (built-in) space for mobile devices (small-screen

devices).

The advertising materials that will be created in the following sections are

based on the fictional Catwalk Fashion retailer described in the advertising

services deployment example (§2), and as such, they are provided only as

examples. You may follow these instructions if you wish, or you can simply

read them to gain a greater understanding of the system.