Reference Guide

Advertising Services Version 1.3
4
4.4! Promotions ................................................................................................................90!
4.4.1! Promotion List.....................................................................................................90!
4.4.2! Promotion Editor.................................................................................................92!
4.5! Materials..................................................................................................................105!
4.5.1! Materials List ....................................................................................................105!
4.5.2! Material Editor ..................................................................................................107!
4.6! Reports....................................................................................................................117!
4.6.1! Reports List ......................................................................................................117!
4.6.2! Report Editor ....................................................................................................117!
5! Gathering User Information ...........................................................................................125!
5.1! Demographic & non-demographic user information................................................125!
5.2! Custom fields & intelligent delivery of advertising ...................................................127!
5.3! Reporting on user information.................................................................................127!