Reference Guide

Advertising Services Version 1.3

NOTE You should see that the labels listed correspond to the resultant user labels

made available earlier by the guest manager custom fields (§3.2, Table 5).

Table 6: Retailer Advertising Material Labels

Retailer

Advertising Material Labels

Catwalk Fashion

gender Female

age_group 0 to 19

age_group 20 to 29

interests Fashion Yes

Guerrilla Sport

gender Female

gender Male

age_group 20 to 29

age_group 30 to 39

interests Sport Yes

Gold Wire Audio

gender Male

age_group 30 to 39

age_group 40 to 49

interests Music Yes

interests Technology Yes

3.3.2 Create the Gold Package Promotion

In this step, we will create a labelled content promotion that includes all of the

advertising materials of the retailers who have purchased the gold advertising

package; namely, Catwalk Fashion and Gold Wire Audio.

To create the gold package promotion:

1. Navigate to the promotions list (Advertising Services »

Promotions).

2. Click the Create new advertising promotion located above

the promotions list; the promotion editor will be shown.