Reference Guide

Advertising Services Version 1.3
3
Table of Contents
1! Advertising Services Overview ..........................................................................................6!
1.1! About this manual .......................................................................................................7!
1.1.1! Document conventions .........................................................................................7!
1.1.2! Document overview ..............................................................................................8!
1.2! Other resources ..........................................................................................................8!
2! Example Deployment of Advertising Services .................................................................10!
3! Advertising Deployment Workflow ...................................................................................12!
3.1! Configure guest access.............................................................................................13!
3.2! Guest demographics .................................................................................................13!
3.2.1! Creating a gender field (radio buttons) ...............................................................14!
3.2.2! Creating an age group field (dropdown) .............................................................18!
3.2.3! Creating a personal interests field (checklist).....................................................22!
3.2.4! Adding the custom fields to your registration form .............................................27!
3.2.5! Double check your intelligent delivery labels......................................................28!
3.2.6! Capturing other guest information using custom fields.......................................28!
3.3! General advertising configuration .............................................................................29!
3.3.1! Decide on Labels for Your Advertisements ........................................................29!
3.3.2! Create the Gold Package Promotion..................................................................30!
3.3.3! Create the Platinum Package Promotion ...........................................................32!
3.3.4! Create the Top-Level Promotion ........................................................................34!
3.3.5! Create the Default Campaign .............................................................................38!
3.3.6! Enable the Built-in Spaces .................................................................................40!
3.4! Uploading and defining advertisements ....................................................................41!
3.4.1! Create an image advertisement .........................................................................42!
3.4.2! Create a web text advertisement........................................................................44!
3.4.3! Create a YouTube video advertisement .............................................................47!
3.4.4! Create a SMS text advertisement.......................................................................51!
3.4.5! Verify delivery of your advertisements................................................................54!
3.5! Fine-tuning delivery...................................................................................................55!
3.5.1! Separating image & Flash advertisements from text advertisements ................55!
3.5.2! Showing interstitial videos before login only.......................................................56!
4! Advertising Services Reference.......................................................................................59!
4.1! Pages ........................................................................................................................59!
4.1.1! Page List.............................................................................................................60!
4.1.2! Page Editor.........................................................................................................61!
4.2! Spaces ......................................................................................................................70!
4.2.1! Space List...........................................................................................................71!
4.2.2! Space Editor .......................................................................................................73!
4.2.3! The nwa_adspace Smarty Template tag............................................................81!
4.3! Campaigns ................................................................................................................83!
4.3.1! Campaigns List...................................................................................................83!
4.3.2! Campaign Editor.................................................................................................86!