Reference Guide

Advertising Services Version 1.3

You may also wish to refer to the amigopod Deployment Guide (§1.2).

3.3 General advertising configuration

Now that you are able to gather the desired information from guests, it is time

to prepare the general structure of your advertising:

 Specify which pages will show advertising.

 Specify which the stages of the registration and login process will

deliver advertisements.

 Specify where on the pages advertising will be shown.

Again, the instructions in this section make reference to the ACME shopping

centers example given in section 2.

Let us assume that ACME gives retailers the opportunity to purchase one of

two different advertising packages:

 Platinum Package

 Gold Package

The platinum package is a premium service, and advertisers who have

purchased this package will have their advertisements delivered more often

than those in the gold package (by a ratio of 2 to 1). Our example retailers

have purchased the following packages:

 Catwalk Fashion – Gold Package

 Guerrilla Sport – Platinum Package

 Gold Wire Audio – Gold Package

The following sections will show you how to create the promotions and a

campaign that will provide this behavior: that platinum package

advertisements will have twice the exposure of gold package advertisements.

You will also be shown how to enable the built-in advertising spaces into

which advertisements will be placed.

3.3.1 Decide on Labels for Your Advertisements

This example deployment will use labelled content promotions to provide

advertising from the various retailers. This will make it easy for you to

correctly place advertisements in either the gold package promotion or the

platinum package promotion. To achieve this we will need a label for each

retailer.

Furthermore, we will be using intelligent delivery to prioritize advertisements

based on a user’s personal information. To achieve this we will need to also

to label a retailer’s advertising materials according to the priority

demographics of the retailer.

In this example, therefore, we will use the following labels (see Table 6) for

the advertising materials from our retailers.