Reference Guide
Advertising Services Version 1.3
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5 Gathering User Information
The amigopod Visitor Management Appliance is able to gather user
information when users (guests) register for access to the network. It is able
to do this through the registration forms that it provides.
Guest Self-Registration forms can be customized to include additional fields,
which can be either factory preset fields or custom fields that are created and
configured by a system administrator.
The scope of this document covers the deployment of Advertising Services.
As such, details regarding the customization of guest self-registration forms
are limited to a small number of examples on how to gather demographic
information (§3.2), and to defining the types of custom fields that can be used
for the intelligent delivery of advertisements (§5.2).
NOTE For complete details regarding customization of the Guest Self-Registration
forms, refer to the amigopod Deployment Guide (§1.2).
5.1 Demographic & non-demographic user information
An important concept to understand pertains to the difference between
various types of information. Certain types of information can be used to infer
that a person belongs to one group or another. Where as other types of
information do not infer membership to a group.
A number of examples will help to illustrate this point. Let’s say that a user
registers with an amigopod to gain access to the network. On the registration
form, there are a number of fields, including:
Name
Postcode / ZIP code
Mobile phone number
Email address
Gender
Age group
Personal interests (fashion, music, …, reading)
Of these fields, the following do not (directly) place a user into a group:
Name – there are an unlimited number of names that could be
provided as a response to a name field, and so a name does not
(directly) place a person into a group.
Postcode / ZIP code – there are a large number of possible
responses to a request for a postcode or ZIP code, so again, such
a field does not (directly) place a person into a group.