Reference Guide

Advertising Services Version 1.3
120
NOTE If your report contains some properties for which a statistic will be calculated,
then the population for each statistic will determined by grouping the
underlying values using the raw properties (non-statistical properties).
For example, if you were to specify a report with the following properties (and
statistics):
 Gender – raw values (no statistic)
 Age group – raw values (no statistic)
 Impressions – Count statistic
Then the report that will be output will have the three columns: Gender, Age
Group and Impressions (Count). There will be a row for each combination of
gender and age group for which there has been at least one impression
delivered. The count of impressions in a row will be the number of
impressions delivered to users with the corresponding gender and age group.
4.6.2.4 Chart Options
NOTE The Chart Options section is only shown if the Report Type field is set to
Chart.
The Chart Options section allows you to control which data is shown in the
chart. You can change the primary property (vertical axis) and whether to
calculate a statistic for the primary property, the secondary property
(horizontal axis), and the tertiary property (vertical grouping).
Primary: Choose the primary property to report on.
Use this field to select which property to show on the vertical axis of your
report. If set to default, the system will choose one for you.
Primary Statistic: Choose the statistic to calculate on the primary
property.
Use this field to specify a statistic to calculate for the vertical axis. If set to
default, the system will choose a statistic for you.