Reference Guide

Advertising Services Version 1.3
11
A sample of three retailers using the advertising service (see Table 3 below)
shows (i) a fashion retailer who focuses on the under 30 female demographic,
(ii) a sporting goods retailer targeting the 20 to 40 age group, and (iii) a hi-fi
audio retailer catering mostly to males in the 30 to 49 age group.
Table 3: Example Retailers and Priority Demographics
Retailer
Priority Demographics
Catwalk Fashion
Female, 0 to 19, 20 to 29, Fashion
Guerrilla Sport
Male, Female, 20 to 29, 30 to 39, Sport
Gold Wire Audio
Male, 30 to 39, 40 to 49, Music, Technology
Using the amigopod, ACME is able to maximize the exposure of each retailer
to their priority demographics.
For example, a shopper, let’s call her Sarah, is a 22 year-old female whose
personal interests are fashion and reading. Sarah would receive more
advertisements from Catwalk Fashion, than Guerrilla Sport or Gold Wire
Audio.
Another shopper, let’s call him Bradley, is a 34 year-old male whose personal
interests are sport, music and technology. Bradley would receive more
advertisements from Gold Wire Audio and Guerrilla Sport than from Catwalk
Fashion.
Table 4: Example Shoppers
Shopper
Demographic
Advertising Priority
Sarah
Female, 20 to 29,
Fashion, Reading
1. Catwalk Fashion
2. Guerrilla Sport
3. Gold Wire Audio
Bradley
Male, 30 to 39, Sport,
Music, Technology
1. Gold Wire Audio
2. Guerilla Sport
3. Catwalk Fashion
The following section will now use this example scenario to illustrate a
common workflow that is used when deploying advertising services.