Reference Guide

Advertising Services Version 1.3
102
Option
Description
75% (Mostly)
Select this option to match the associated labels,
on average, 75% of the time. That is, for every 4
advertisements delivered, on average, 3
advertisements must match the associated labels.
100% (Always)
Select this option to match the associated labels
every time an advertisement is delivered.
The user will only ever receive matching
advertisements.
An example will best illustrate how to use this field: let's say that you have
configured your Guest Self-Registration form to collect the gender and age
group of a user, by adding the following custom fields:
 gender – radio buttons – Female or Male.
 age_group – dropdown – 0 to 19, 20 to 29, 30 to 39, 40 to 49, 50
to 59, 60 to 69, or 70+.
These two custom fields provide the following user labels:
 gender Female
 gender Male
 age_group 0 to 19
 age_group 20 to 29
 age_group 30 to 39
 age_group 40 to 49
 age_group 50 to 59
 age_group 60 to 69
 age_group 70+
One user, Sarah, who is a 22 year-old female, on registration would have the
user labels:
 gender Female
 age_group 20 to 29
Another user, Bradley, who is a 34 year-old male, on registration would have
the user labels:
 gender Male
 age_group 30 to 39
The Requirement Levels have been configured to require that:
 gender is to be matched 50% of the time, and
 age_group is to be matched 25% of the time.