Reference Guide

Advertising Services Version 1.3
101
To add a new required label when the Requirement Levels list is empty,
click the Add a label link, and then choose the desired label from the
Labels column dropdown and the desired requirement level from the
Requirement Level column dropdown.
If the list already has items in it, clicking on a row will show an action row with
a number of commands that can be executed for that row:
 Remove – remove the item from the list of user labels to
match
 Move up – position the row higher in the list
 Move down – position the row lower in the list
 Insert before – insert a row before this row so that another
user label can be added
 Insert after – insert a row after this row so that another user
label can be added
The Labels column dropdown contains a list of the available user label
groups that can be used. These groups are derived from custom fields.
IMPORTANT Only checkboxes, checklists, radio buttons and dropdowns can produce user
labels.
The Requirement Level column dropdown supports the following options:
Table 21: Options for the Requirement Level field
Option
Description
0% (Ignore)
Select this option to ignore the associated labels
when processing intelligent delivery rules.
25% (Sometimes)
Select this option to match the associated labels,
on average, 25% of the time. That is, for every 4
advertisements delivered, on average, 1
advertisement must match the associated labels.
50% (Often)
Select this option to match the associated labels,
on average, 50% of the time. That is, for every 4
advertisements delivered, on average, 2
advertisements must match the associated labels.