Reference Guide

Advertising Services Version 1.3
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If the labels of a promotion or material match the Exclusive Labels field
(taking into account the option selected in the Exclusion Mode field), then
that content will be excluded.
Selected Content: The hierarchy of the content that will be selected
using the latest setting for Type and that type's
associated settings.
NOTE The Selected Content is not updated until your changes have been saved.
4.4.2.6 Intelligence
IMPORTANT The Intelligence section is only available in the full edition of Advertising
Services. Ignore this section if you are using the lite edition.
The Intelligence section allows you to specify whether a promotion is to
enable intelligent delivery of advertising, and if so, which user labels should
be matched and with what requirement level.
Enabled: Check this box to enable intelligent delivery
through matching user labels to material labels.
If you want this promotion to deliver advertisements to a user, which are more
personally relevant, then enable intelligent delivery by ticking the checkbox.
If you want the promotion to provide advertisements without regard to a user's
personal preferences, then disable intelligent delivery by removing the tick
from the checkbox.
NOTE When intelligent delivery has been enabled for a promotion, the intelligence
settings are applied to all included promotions and materials while delivering
advertisements. The intelligence settings are inherited by included promotions
and materials.
Requirement Levels: Specify how often a particular label should be
matched.
NOTE The Requirement Levels field will only be shown if intelligent delivery is
Enabled.
Using the Requirement Levels list, you can specify which labels are to be
matched and how often they are to be matched.
NOTE These settings override the Default Level setting.