Reference Guide

Advertising Services Version 1.3
10
2 Example Deployment of Advertising
Services
NOTE To better understand some of the capabilities provided by the Advertising
Services plugin and how to implement them, we will describe an example
deployment scenario. The next section (§3) will provide detailed instructions
on how to configure Advertising Services to implement this example scenario.
The ACME Company manages a number of large shopping centers. As part
of its program to upgrade the services it provides to retailers and customers, it
is installing a guest WiFi network. One of the objectives of this network is to
provide Internet access for shoppers. ACME will use an amigopod to manage
guest access and to deliver advertising to shoppers as they log into the
network.
The retailers in the ACME shopping centers cover various demographics.
Some retailers provide products with broad appeal (e.g. groceries), while
others target particular segments of the market (e.g. young women’s fashion).
ACME will use the amigopod’s advertising intelligence technology to provide
shoppers with relevant advertising. Using the free WiFi network, ACME is
able to provide retailers with a new service: demographic advertising.
The service that ACME provides to retailers allows the retailers to deliver
video, Flash, image, text and SMS advertisements to shoppers, and if
desired, to have their advertisements directed to any of the demographic
groups that ACME makes available via the amigopod.
Some examples of the groups that retailers can choose for directing their
advertisements are included in Table 2 below. Using the amigopod, ACME
can easily add more groups as required.
Table 2: Example Advertising Groups (defined by ACME)
Gender
Age
Personal Interests
Male
0 to 19
20 to 29
Entertainment
Fashion
Female
30 to 39
40 to 49
Food
Homewares
50 to 59
60 to 69
Jewelry
Music
70+
Reading
Sport
Technology