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capabilities across multiple component suppliers. By engaging with multiple vendors, whether the

component be e.g. memory DIMMs, hard drives, networking adapters, or even operating systems and

hypervisors, we help to deliver the capabilities to all users, more rapidly than if we were to use a single

supplier or if we were to offer the capability as a DellEMC exclusive.

The benefits of this go far beyond those of previous years, when such activity promoted compatibility of

components and software in a server, and ensured the reliable operation of the server. In the industry

standard space, innovation from multiple parties is better than when it comes from one party

alone. When DellEMC drives innovation into the market, competitive server vendors need to step up to

keep pace. This broadens adoption and also accelerates the ability of customers to gain the benefits of

the new technologies and capabilities. Had DellEMC not driven memory partners to increase DIMM

speed higher than that specified in the Intel x86 standard, for example, users would not have gained the

benefits of higher performance memory, e.g. faster application response times, more transactions

performed, and faster insights into time-critical information.

Creating superior products – for competitive differentiation

A third area of DellEMC innovation concerns developing superior product and capabilities, and bringing

them to market as competitive differentiators that set PowerEdge servers apart from alternative offerings.

As mentioned above, our innovation occurs within the realm of industry standards. Thus users can run

their workloads and applications on non-DellEMC servers if they choose. However, workloads and

applications can run better by running on PowerEdge, taking advantage of design enhancements for e.g.

performance, power efficiency and security. Whether the focus is driving higher and faster performance

or helping users contain OpEx by simplifying and automating systems management, PowerEdge

development has a track record of solving customer pain points better, and sooner, than other vendors.

DellEMC’s Fresh Air initiative is another example of PowerEdge differentiation. Fresh Air, now in its 2.0

implementation, allows specific configurations of PowerEdge servers to run consistently and reliably at

temperatures up to 104°F (40°C), with excursions up to 113°F (45°C). This capability helps users attain

significant CapEx and OpEx savings as well as a reduction in carbon emissions which can help

companies meet efficiency goals and regulatory requirements.

Conclusion

Benefits such as these are delivered to users by DellEMC’s focus on not just the server, but on the

usage model in which the server operates, including the specific workload or application. These usage

models include not only traditional and well-understood computing scenarios but also burgeoning fields

including web tech, infrastructure scale-out and hyperconverged infrastructure, and nascent fields

including Machine Learning, Deep Learning, IoT and Industry 4.0.

DellEMC innovation not only results in our technology leadership, it demonstrates our philosophy of

serving the customer by solving more pain points, sooner. This engenders trust on the part of Early

Adopters that Dell EMC is a technology partner that can be relied upon to drive toward their envisioned

future states.

For more information about PowerEdge servers, please visit: dell.com/poweredge

For more information about OpenManage systems management solutions, go to: dell.com/openmanage