Specifications

F-250/F-350/F-450
SD Pickups
10
June 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
F-250/F-350/F-450
Super Duty Pickups
Vocational Segmentation
2012
F-250/F-350/
F-450
Super Duty
Pickups
Retail
Owner/Operator
Personal
Commercial
Box Delete
Service/Utility
Contractor/
Tradesman
Stake/Platform
The Super Duty Customer
Commercial
These buyers need trucks that are able to do a specific job. Their reasons for buying may be just as
specific, for example:
• Afunctionalanddependablevehicle
• Lowoperatingcost
• Highpowerandtorquerequirements
Commercial customers are expected to make up about 20 percent of the Super Duty market. Super Duty
Pickups offer these buyers a variety of weight classes, heavy-duty suspensions, powerful powertrains and a
number of heavy-duty options.
Small Business
This category includes single-vehicle owners/operators or those with fewer than five vehicles. Many of
thesebuyersare“mixeduse”operators,meaningthattheyusetheirvehiclesforbothbusinessandpersonal
purposes. Small-business customers are expected to account for about 30 percent of the Super Duty market.
Because their work trucks may also double as family vehicles, these buyers may be especially interested in
comfort and convenience features.
Heavy-duty Recreational
These customers want a truck with enhanced towing capabilities for a large travel trailer, multi-horse trailer or
heavy boat. They’re also looking for trucks that can be used as campers. These buyers are expected to make up
about 50 percent of the Super Duty market. Because of their special requirements for towing, off-road use or
extra passengers, these buyers may be especially interested in four-wheel drive, dual-rear-wheel models or the
4-door SuperCab or Crew Cab.
Recreational/Vocational Segmentation