User guide

5
Introduction to Macnica Group
Altima Corp., Elsena, Inc., Cytech Technology Ltd. and Galaxy Far East Corp. are the Macnica Group
companies with the common supplier - Altera Corporation - in their line card and the common corporate
culture aiming at providing the customers with high level of technical solutions in addition to selling the
products.
About Macnica Group
Macnica Group is one of the largest full-service
electronics and networking systems distribution
companies in the world with the headquarters in
Yokohama, Japan. Macnica provides the most
advanced and high added-value electronics
products including semiconductor devices,
electronics components, network related
equipment, software products to various
electronics OEMs and customers in the world.
Since its foundation
in 1972, Macnica has
focused in technical
support and
deepened its
technical strengths,
leading the industry in establishing the
technical-support centric business style.
The
Engineering Distributor is the new category of
distribution models in the electronics industry
built based on the style of Macnica Group.
The distinguished technical and engineering
strengths The ability to find new prospering
product lines that grew in the wide range of
business relationship with the numerous
startups born every day throughout the world
The value proposition presented to customers by
truly understanding their technical issues and
leading to the best solutions Those are all
the strengths with Macnica. All the employees
are sharpening these strengths so that the value
they bring to the customer becomes optimal.
Macnica also has focused in expanding its global
network by establishing subsidiaries in the US,
Europe and in Asia Pacific area. With the
offices in 34 locations worldwide, Macnica Group
looks into becoming the best of the kind in the
world in the Engineering Distribution model.
Now Macnica is climbing to its new height by
disrupting the Engineering Distributor model by
itself. Becoming more like what we are
Seeking the things only Macnica can attain
With those questions in mind Macnica has
reached to the stage to bloom to become
The
Demand Creation Distributorwho identifies
the potential demand within the customers and
in the market by utilizing its business foresight