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Education | Display Methods
Common display configurations
Individual video screens
The most common digital signage application is individual video screens
displaying information. Often multiple screens in various locations are
networked through a digital signage system, so they all show the same
information and can be updated at the same time.
Touchscreens
The same technology you see at ATMs and information kiosks can
supplement your digital signage setup when you want to give the viewer
the ability to get information on demand. You can use standalone touch-
screens or touch bezel overlays that affix to existing plasma or LCD
screens and make them interactive.
Touchscreens actively engage people and interact with them, making
them an ideal medium for advertising and distributing information.
Video walls
A video wall of four, six, nine, or even more video screens working
together to make a single display saves money as compared to a single
very large screen. These large, tiled video displays are frequently used in
public areas such as stadiums, airports, and shopping malls.
Screens designed for use in video walls have narrow bezels to minimize
gaps between active display areas. They usually have connections to
daisychain power and video signals between screens to simplify cabling.
Although large video walls require special controllers, small video walls
can be set up just using multimonitor video cards.
KVM-switched tiling
Some KVM switches enable you to tile images from as many as four
video cameras and/or computer screens on a single display while
providing control over individual windows. This application is often used
in security or control-room situations.
Orientation
Most video displays are rectangular, so you
have the option of mounting them
horizontally (landscape) or vertically (portrait).
Although the horizontal configuration is far
more common
— probably because people
are used to seeing TVs like this
— a vertical
video screen can make a striking display. Also
in some situations, such as when mounting a
display on an architectural column, a vertical
display is more practical.
Horizontal
(Landscape)
Vertical
(Portrait)
Great places to deploy digital signage
Endcap digital signage
Retail stores are ideal locations for eye-catching digital signage. Displays in
endcaps can advertise specials and highlight new products. An interactive
touchscreen can help customers locate products, offer serving
suggestions, show demos, and help with sizing.
Transit
Riders on public transit — whether trains, buses, or taxis — can be
informed of schedules, fares, and service changes. They appreciate having
a news scroll and weather information to keep them up on things. This is
also a perfect venue for advertising aimed at the busy commuter.
Store windows
A rear LCD/DLP projector can project messages and images on an acrylic
projection screen in a store window, providing an animated alternative to
a static window display. Or project messages as 3D images with a laser
hologram projector.
Restaurants and cafeterias
Digital signage is ideal for displaying menus and the day’s special,
complete with pictures so guests know what to expect. The addition of a
touch-screen ordering system speeds service and cuts down on labor
costs.
Museums
Museums often take advantage of digital signage to provide history and
background about their exhibits. Touchscreen signage enhances visitors’
experiences by enabling them to interact with the exhibit.
Gas pumps
Interactive touchscreens provide prompts that enable customers to use
their payment card and advertise specials on car washes or oil changes
while customers fill their tanks.
Wearable digital signage
Forget boring name tags — your sales team can wear tiny LCD screens
that show advertisements for your company or product on the sales floor
or at trade shows.
Using a video display
to your advantage.